Djoko Saylendro

About

The Long View

Djoko Saylendro is a senior business development and marketing executive with over 25 years of experience across property development, tourism destinations, and marketing communications in Indonesia. He currently serves as Senior Business Development Manager at PT Jababeka Tbk, one of Indonesia's most established industrial estate and township developers, where he is tasked with developing new areas of growth for the group.

Prior to this, as General Manager of Sales & Marketing for Tanjung Lesung — a 1,500-hectare beachfront tourism destination under PT Jababeka — he was responsible for master planning, housing product development, pricing strategy, and investor relations, shaping one of West Java's flagship tourism cities from the ground up.

His path there was built through four years leading Corporate Marketing for Jababeka's industrial estate business, eight years running his own marketing production agency, and over a decade scaling a national retail distribution network from 5 to 100 outlets. He began his career as a structural engineer — a technical foundation that still shapes how he evaluates land, feasibility, and project economics today.

That hands-on foundation never went away. Djoko still builds websites, sets up and runs Meta and Google Ads campaigns, and manages SEO himself — no agency in between — alongside a personal stack of AI-powered tools for financial modeling and market intelligence. See the Hands-On Toolkit section below.

Career

Experience

Aug 2025 – Present · 1 yr

Senior Business Development Manager

PT Jababeka Tbk · Full-time · Kendal, Central Java · On-site

Mandated to develop new growth areas for the group.

Aug 2022 – Aug 2025 · 3 yrs 1 mo

General Manager, Sales & Marketing Property

PT Banten West Java (Tanjung Lesung, subsidiary of PT Jababeka Tbk) · Jakarta · Hybrid

Tanjung Lesung is a 1,500-hectare beach-based tourist area under development into a tourism city. As Marketing Director, responsible for master planning, housing product development, pricing strategy, promotions, sales team management, and investor & partner relations.

Led sales teams for villa retail and commercial-lot B2B, from recruitment to performance monitoring.
Developed sales plans, pricing strategies, and commission structures across multiple product lines.
Coordinated branding campaigns, media placements, and exhibitions to build project visibility.
Negotiated with investors, calculated project values, and prepared business plans.
Ran integrated marketing campaigns blending online ads, offline events, and PR to generate leads.
Contributed to master planning by recommending strategic locations for site integration and long-term value growth.

Jul 2018 – Aug 2022 · 4 yrs 2 mos

Head of Corporate Marketing

PT Kawasan Industri Jababeka, Tbk · Jakarta · On-site

Strengthened brand positioning as an industrial city developer through sales-focused marketing strategy.
Built and led an in-house digital marketing team to support sales divisions.
Managed press releases, advertising slots, and sponsorship collaborations with national media.
Organized investor engagement programs and coordinated online leaders' talk shows.

Jun 2010 – Jul 2018 · 8 yrs 2 mos

Managing Director

PT Ideku Kreatif Unggul · Full-time · Jakarta

Produced sales and marketing collateral — company profiles, websites, videos — for property developers and corporations.
Managed end-to-end promotional campaigns for clients, including targeted digital marketing strategies.

Nov 1999 – Jun 2010 · 10 yrs 8 mos

Retail Marketing Manager

PT Parastar Echorindo · Authorized Nokia Distributor (Sentraponsel) · Jakarta

Expanded the retail network from 5 to 100 outlets with consistent 30% annual sales growth.
Oversaw nationwide retail operations — outlet development, promotion, training, and exhibitions.
Managed distribution across dealers, modern channels, and retail outlets nationwide.
Directed store branding and renovation projects for a consistent brand image, alongside dealer incentive programs.

Sep 1996 – Jan 1997 · 5 mos

Structural Engineer

PT Raya Consult · Contract · Bandung, West Java

Recalculated the structural strength of the Malang–Blitar railway bridge.

Beyond the Job Title

Hands-On Toolkit

Djoko's leadership is built on a practitioner's foundation, not a hand-off to agencies. He personally builds websites, sets up and runs Meta and Google Ads campaigns, and handles SEO himself — the same hands-on ability that grew into managing teams, now paired with a personal stack of AI-driven tools.

Website Development

Designs, builds, and deploys websites end-to-end himself — no developer team or agency in between, from concept to a live, working site.

Meta & Google Ads

Plans and runs paid campaigns directly on Meta and Google Ads — targeting, budgets, creative testing, and optimization — self-managed, not outsourced.

SEO

Handles on-page and technical SEO hands-on — keyword mapping, content structure, and site performance — to earn organic visibility without relying on a third party.

Investment Feasibility Modeling

Interactive financial models for property and warehouse joint-venture deals — live IRR, cashflow projection, and multi-party profit-sharing simulations used to structure real partnership agreements.

Property Marketing Platforms

End-to-end listing websites with bilingual content, lead capture, and admin dashboards — built and deployed independently to support live real estate marketing campaigns.

Market Intelligence Systems

Automated daily screening pipelines for the Indonesia Stock Exchange, combining fundamental, technical, and ownership-flow signals with scheduled reporting.

Investor Pitch Materials

AI-assisted design and production of investor-ready pitch decks and partnership proposals, pairing financial narrative with professional visual design.

Workflow & Multi-Agent Automation

Experiments with multi-agent AI systems to automate research, reporting, and day-to-day operational workflows.

Curious how these work?

Happy to walk through any of these tools, the reasoning behind them, or how they apply to your project.

Get in touch →